Privacy Policy

1. Introduction

Evie Digital Pty Ltd ("we," "us," or "our") operates the Masterful mobile application (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using the Service, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our Service.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Use certain features of the Service
• Contact us for support
• Participate in surveys or promotions

This information may include:

• Name
• Email address
• Account credentials
• Profile information

2.2 Health and Biometric Data

With your explicit consent, we may collect health and biometric data through:

• Heart rate monitoring
• Breathing patterns
• Movement and activity data
• Sleep data
• Other health metrics from integrated devices or platforms

This data is used solely to personalize and adapt your meditation sessions in real-time. You may revoke consent for biometric data collection at any time through the app settings.

2.3 Usage Data

We automatically collect information about how you interact with the Service:

• Session duration and frequency
• Features used
• App performance data
• Device information (type, operating system, unique identifiers)
• Crash reports and diagnostic data

2.4 Location Data

We may collect approximate location data (based on IP address) to provide localized content and services. We do not collect precise GPS location unless you explicitly grant permission.

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide, maintain, and improve the Service
• Personalization: To adapt meditation sessions based on your biometric data and preferences
• Communication: To send you updates, notifications, and support messages
• Analytics: To understand usage patterns and improve user experience
• Security: To detect, prevent, and address technical issues and fraudulent activity
• Legal Compliance: To comply with legal obligations and enforce our Terms of Use

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Cloud hosting and storage providers
• Analytics services
• Payment processors
• Customer support platforms

These providers are contractually obligated to use your information only for the purposes we specify and to protect your data.

4.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders or government agencies).

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

5. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and authentication
• Secure cloud infrastructure

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When you delete your account, we will delete or anonymize your personal information within a reasonable timeframe, except where we are required to retain it for legal compliance.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Restriction: Request restriction of processing of your information
• Portability: Request transfer of your information to another service
• Objection: Object to processing of your information
• Withdraw Consent: Withdraw consent for data processing at any time

To exercise these rights, please contact us at privacy@masterful.app.

8. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

We take appropriate safeguards to ensure that your information remains protected in accordance with this Privacy Policy wherever it is processed.

10. Third-Party Links and Services

The Service may contain links to third-party websites or integrate with third-party services (such as Apple Health or Google Fit). This Privacy Policy does not apply to those third-party services.

We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services you access.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your rights

Note: We do not sell your personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: